Replace the tools you've stitched together — with one suite that works from day one and stays useful as your campaigns and team mature.
What we do
Most marketers run campaigns across four or five tools with no unified view. Palace replaces that fragmented stack — UTM builder, URL shortener, and analytics in one place. Useful on day one, deeper when you need it.
One place for the whole campaign loop
Build UTM links, shorten them, and track exactly which campaigns drive results — without switching between Bitly, a spreadsheet, and GA4.
Powerful from day one, deeper when you need it
See traffic, referrers, top pages, and funnels in real time. No waiting for data to process, no sampling, no surprises. And no ceiling as your team grows.
Private by default, compliant out of the box
By default we collect anonymous events — no personal data, no cookies, no consent banner. GDPR, CCPA, and PECR compliant from day one.
See it for yourself.
This is a live Palace dashboard running on real data. Click around — it's the actual product, not a screenshot.
Live data · No account needed · Open full demo →
What's inside.
Everything Palace currently offers.
Real-time data
Your dashboard updates the moment a visitor lands. See what's happening on your site right now.
Funnel & journey views
See where people drop off across your campaign funnel — without pulling data from multiple tools or building a report from scratch.
Engagement score
A quick read on traffic quality, not just volume. Understand whether the visitors you're getting are the ones that matter.
Custom event tracking
Track button clicks, sign-ups, purchases, or any action on your site — without writing complex code.
UTM & campaign tracking
See exactly which campaigns drive traffic and conversions. Build and shorten UTM links without leaving Palace.
Dashboard sharing
Share a live view with clients, teammates, or stakeholders. No account needed to view.
Unlimited sites & teammates
Add as many sites and team members as you need. No seat limits, no per-site fees.
Sub-1.5kb script
Roughly 50× smaller than Google Analytics. Installs in one line. Zero impact on page speed.
Bot & crawler filtering
Only real human visits counted. Bot traffic is automatically filtered so your data stays clean.
Human-first support
No chatbots, no ticket queues. A real person who knows the product and can actually help.
Anonymous events only
By default we collect anonymous events — no personal data. GDPR, CCPA, and PECR compliant out of the box.
Up and running in minutes.
No configuration rabbit holes. No data team required.
01
Paste one line of code
Drop our script tag onto your site. Works with any CMS, framework, or static site — no plugins, no build steps.
02
Watch data appear instantly
Your dashboard populates the moment the first visitor lands. Real-time, no 24-hour processing delays, no sampling.
03
Share or keep it to yourself
Invite teammates to join or share a dashboard link — no account needed.
Who we are
We built the tool we kept wishing existed.
Palace was started by a machine learning engineer and a marketer. One builds models, one has to act on them. We kept running into the same wall — analytics tools that were either too complex to use daily or too shallow to rely on. So we built something that works for both of us.
We're starting with web analytics and building towards a broader suite of tools — designed to give every person on your team the information they need, without requiring them to be a data expert. No VC pressure. No roadmap driven by someone else's priorities.
What we stand behind
GDPR compliant
No personal data collected
CCPA ready
No sale of visitor data
PECR compliant
No consent banner needed
Cookie-free
Zero cookies, ever
EU-hosted
Data never leaves Europe
No third parties
Your data is yours alone
Every metric earns its place.
Every metric on your dashboard exists because it drives a real decision, not because it was easy to collect. If it doesn't help someone do something better, it doesn't belong. More data isn't better data.
Insight over information.
Most dashboards optimise for completeness — we optimise for clarity. A non-technical co-founder should be able to read it without help. The depth is there when engineers want it: custom events, raw data, full attribution.
Private by default, always.
We only collect what's necessary — anonymous events, no personal data, no cookies. Compliance with GDPR, CCPA, and PECR isn't something you configure. It's how Palace works, from the ground up.
Works where you are, grows where you're going.
Fathom and Plausible have no growth path. GA4 punishes non-technical users. Palace is built to be useful from the moment you sign up — and to deepen as your campaigns, team, and ambitions grow. What you start with today is the foundation of what comes next.
Simple, honest pricing.
Free up to 100k events. Pay only for what you use beyond that.
First 100k events always free.
Up to 100,000 events/month
No credit card required. 100k events every month, always free.
Completely free
All product features included at no cost within the free tier.
Human-first support
No bots, no ticket queues. A real person who can actually help.
Usage-based pricing
Pay only for events beyond the free 100k. No flat fees, no surprises.
First 100k always free
All features are free within the first 100k events every month, even on the paid tier.
Human-first support
No bots, no ticket queues. A real person who can actually help.
Start tracking today.
Set up takes minutes. Your first 100k events are free.
Simple, usage-based pricing from $0.00