Why Palace?

Real-time Data

Your dashboard updates the moment a visitor lands. No waiting — Google Analytics can take 24–48 hours to reflect new data.

Custom Event Tracking

Track any action on your site — button clicks, form submissions, sign-ups, purchases, and more. Set up events once and see conversion data alongside your traffic in the same dashboard.

Key Metrics

See visitors, pageviews, visit duration, bounce rate, scroll depth, and views per visit — pinned to the top of your dashboard for whatever date range you select.

Create UTM Links

Build UTM links inside Palace and track campaign performance directly on your dashboard — no spreadsheet needed.

Built-in Link Shortener

Shorten your UTM links without leaving Palace and without paying for a separate tool.

Live Visitor Count

Always see how many people are on your site in real time, pinned to the top of your dashboard.

Dashboard Sharing

Share your analytics with clients or teammates via a private link. They can view the dashboard without an account or login.

Bot & Crawler Filtering

We automatically exclude bots and crawler traffic. The numbers you see reflect real human visits only.

Sub-1.5kb Tracking Script

Our script is under 1.5kb — roughly 50× smaller than Google Analytics. It has no impact on your page speed or core web vitals.

Unlimited Websites

Add as many sites as you need under one account. No per-site charges, ever.

Unlimited Team Members

Invite your whole team at no extra cost. There are no seat limits or per-user fees.

Unlimited Data Retention

Your historical data stays in your dashboard forever — not for a year, not until you upgrade. Forever.

Human First Support

No chatbots, no ticket queues that go nowhere. You reach a real person who can actually help.

GDPR Compliant by Default

Fully GDPR, CCPA, and PECR compliant out of the box. We've done the legal legwork so you don't have to.

No Cookie Banner Required

By default, we don't use cookies or track personal data, so you won't need a consent banner on your pages.

Zero Personal Data Collected

By default, we don't collect or store any personally identifying information (PII). Your visitors' privacy is protected at the data level, not just the policy level.