For Content Creators
GA4 will tell you your most popular post got 4,000 views. It won't tell you how many of those people read past the first paragraph, how long they spent with it, or whether they came back.
For a writer, publisher, or anyone building an audience around content, that distinction matters. Traffic is vanity. An audience that reads, scrolls, and returns is the thing worth growing. Palace tracks the signals that matter for content: scroll depth, time on page, return visits, and referral sources, and combines them into an engagement score per page. For creators who also run campaigns or manage newsletter UTMs, the built-in UTM dashboard and link shortener are there when you need them, without requiring any configuration when you do not.
3
Signals in every engagement score
20–30%
Readers lost to consent banner declines
100K
Free events per month, forever
0
Banners blocking your readers
GA4 wasn't designed with content creators in mind. It was designed for e-commerce and marketing attribution. The metrics it surfaces by default, sessions, bounce rate, events, don't map cleanly onto the questions a writer actually has.
There's also the consent banner. If you have any EU readers, and if you're publishing in English you almost certainly do, GA4 requires a cookie consent banner. Every reader who declines disappears from your data. On a content site where you're trying to understand your audience, losing 20–30% of your readers from the analytics picture is a meaningful blind spot.
Palace is cookieless. No banner, no missing readers. The audience you see is your whole audience.
Engagement scoring per page
A composite signal based on scroll depth, time on page, and interaction events. Your post with 4,000 views and 45 seconds average is performing differently than your post with 1,200 views and 4 minutes average. Palace makes that visible without any configuration.
Referral sources that actually matter
See which newsletters, social posts, communities, or other sites are sending you readers, not just clicks. A post shared in a niche Substack may drive fewer but far more engaged readers than one that hit the front page of a social feed.
Real-time audience
See how many people are reading right now. Useful when you publish: watch a post land in real time and see where traffic is coming from in the first hour, before the initial spike fades.
Top pages over any period
Filter by date range to see which posts have driven the most traffic over a month, quarter, or year. Useful for understanding which topics resonate over time, not just which posts went viral once.
Return visitor tracking
See what percentage of your audience comes back. For a content creator, repeat readers are the signal that you're building something people want more of, not just something that gets one-time clicks.
Shareable dashboard, no login required
Send a link to a brand partner, podcast co-host, or newsletter sponsor. They can see your real-time traffic and engagement numbers directly, without you screenshotting GA4 reports.
Palace is a script tag. It works on any site where you control the HTML: self-hosted WordPress, Ghost, Webflow, Squarespace via code injection, and custom static sites built with Next.js, Astro, Hugo, or similar.
If you publish exclusively on a closed platform that doesn't allow custom code, such as Medium or Substack without a custom domain, Palace won't work there. You'd need to be on your own domain to install it.
"I'm not technical enough to install this"
If you can paste a line of HTML into a theme header or a 'custom code' field, you can install Palace. It's one script tag. No configuration required after that.
"I already have Jetpack / Site Kit / built-in stats"
Most CMS-bundled stats tools show you pageviews and not much else. Palace adds engagement depth, referral quality, and cookieless accuracy on top. It runs alongside your existing tools without conflict.
"My audience is small. Is this worth it?"
The free tier covers 100,000 events per month, which covers most individual content sites permanently. It's worth installing even with 200 readers: knowing which 200 come back and what they read thoroughly is more useful than a raw pageview count.
"I don't need GDPR compliance. My readers are all in the US."
GDPR applies to any site accessible to EU visitors, regardless of where the publisher is based. If you're publishing on the open web, you have EU readers. Palace removes the compliance question entirely: no personal data collected, no banner needed anywhere.
Most content creators install Palace when they realize their current stats don't answer the question they actually have: not "how many people clicked this" but "how many people cared enough to read it."
The engagement score doesn't require any configuration: it starts calculating from the moment the script is installed. By the end of the first month, you have a ranked view of which content is actually connecting with your audience, independent of which posts happened to get shared on a big platform that week.
Set up takes minutes. Your first 100k events are free.
Simple, usage-based pricing from $0.00