For SaaS Founders
You built your UTM tracking in a spreadsheet, you're using Bitly for short links, and you've got GA4 open somewhere that nobody on the team actually reads. That setup made sense at launch. It doesn't scale, and it's already making your campaign data harder to trust.
Palace replaces all of it with one suite: UTM builder, link shortener, web analytics, engagement scoring, journeys, and funnels. It's useful on day one with no configuration, and deep enough that you won't outgrow it when your team and traffic grow.
6 → 1
Tools replaced by Palace
100K
Free events per month, forever
Real-time
Data, not 48-hour delays
0
Cookie banners required
Most early-stage SaaS founders end up with the same setup: a Bitly account for short links, a spreadsheet for UTM management that only one person understands, GA4 for traffic data that nobody on the team feels confident reading, and a Notion doc somewhere trying to tie it all together. Each tool made sense when you added it. Together they create a system where answering "which campaign drove that signup?" requires opening four different tabs.
The data quality problem compounds it. GA4 uses cookies, which means you need a consent banner, and every visitor who declines disappears from your analytics entirely. You're making product and campaign decisions on a systematically incomplete picture.
Palace puts the entire campaign loop in one place. Build a UTM link, shorten it, send traffic, watch the journey, measure the funnel. All in one dashboard your co-founder or marketer can open without asking you to explain it.
UTM builder and manager
Build campaign links in the same place you see the traffic data, with no more spreadsheet with three different formats depending on who made the link. Every UTM is tracked and organised alongside the performance it drives.
Built-in link shortener
Create clean, shortened tracking URLs without switching to Bitly. UTM parameters survive the redirect. One less subscription, and links that work cleanly across social posts and email campaigns.
Web analytics your whole team can read
Traffic sources, top pages, referrers, and real-time visitors on one screen. Share a link and your co-founder or marketer can check the numbers themselves, no training or GA4 login required.
User journeys and funnel tracking
See the actual paths visitors take through your product, not just which pages they landed on. Define a conversion funnel and watch exactly where people drop off. Useful for diagnosing whether your problem is the landing page, the onboarding flow, or the trial-to-paid step.
Engagement scoring
A composite signal per visitor based on time, scroll depth, and interaction. Know which of your landing pages are driving genuinely engaged users, not just clicks that bounce immediately.
Cookieless, no consent banner
No consent banner required, no missing visitors. The traffic numbers you see are the actual numbers. GDPR-compliant without any configuration, and one less thing to explain to your EU users.
"We're already paying for GA4, Bitly, and Hotjar"
Palace replaces all three: web analytics, link shortening, and engagement scoring in one platform. The free tier covers up to 100,000 events per month, so for most early-stage teams it's not adding a subscription, it's removing two or three.
"Will it scale as we grow?"
Yes, that's the point. Unlimited sites, unlimited seats, unlimited data retention on every plan. The UTM builder and funnel tracking grow with your campaigns. You won't hit a ceiling that forces a tool switch six months from now.
"What am I missing vs GA4?"
Google Ads bidding integration: if you're running large-scale paid search campaigns tied directly to GA4 for Smart Bidding, that integration is hard to replace. For everything else, Palace covers traffic, campaigns, funnels, and journeys, consolidating tools you're currently paying for separately.
"We're too early to optimise our analytics stack"
The fragmented stack gets harder to fix the longer you leave it. UTM naming inconsistencies compound. Switching costs grow. Starting with Palace now means your campaign data is clean from day one, which makes everything downstream easier.
Most founders install Palace when they finally get frustrated enough with their UTM spreadsheet, usually when a third person touches it and the data stops making sense. The install takes five minutes and real-time data appears immediately.
The moment that tends to stick: sharing the dashboard link with a co-founder or marketer who can suddenly check traffic numbers themselves without asking. That's usually when GA4 gets uninstalled, not because it's worse, but because it's no longer necessary.
Set up takes minutes. Your first 100k events are free.
Simple, usage-based pricing from $0.00