For In-House Marketers
If you're the primary marketer at your company, you probably built your campaign tracking yourself. There's a spreadsheet only you fully understand, a Bitly account for short links, GA4 that you half-trust, and leadership asking for attribution reports you can't produce cleanly. That setup got you here. It's not going to get you to the next stage.
Palace replaces the fragmented stack with one platform: UTM builder, link shortener, web analytics, engagement scoring, funnels, and journeys. It's useful immediately, and deep enough that you won't outgrow it as your campaigns and team grow.
6 → 1
Tools replaced by Palace
20–40%
Visitors lost to consent declines in EU
Real-time
Data, no 24–48 hour delays
100K
Free events per month, forever
The fragmented stack problem is universal for in-house marketers who built their own setup without a dedicated ops team. You add one tool at a time: Bitly when you need short links, a UTM spreadsheet when campaign tracking gets messy, GA4 because it's free, and end up with a system where answering a basic attribution question means opening four tabs and manually reconciling the data.
There's also a data quality layer on top. GA4 uses cookies, which means you need a consent banner, and every visitor who declines disappears from your analytics entirely. In EU markets, banner decline rates run 20–40%. For a marketer trying to prove ROI on a campaign, that's a systematically wrong denominator on every metric you report.
Palace solves both. One platform where campaigns are built, tracked, and reported on without switching tools. Cookieless tracking means no consent banner, no missing visitors. The numbers you see are the actual numbers.
UTM builder: replace the spreadsheet
Build and manage campaign tracking links directly in Palace, with no more spreadsheet that only you understand. Every UTM is organised in the same place you see the traffic data it drives.
Built-in link shortener
Create clean shortened tracking links without switching to Bitly. UTM parameters survive the redirect. One less subscription, and links that work cleanly across social posts and email campaigns.
Real-time campaign data
See what's happening the moment a campaign goes live. When an email sends or a post goes out, you don't wait 24–48 hours to know if it's landing. Useful for catching broken links or wrong UTMs before they compound.
Funnel tracking
Define a conversion funnel and see exactly where visitors drop off. Map the full path from campaign click to conversion, useful for diagnosing whether a campaign's problem is the ad, the landing page, or something further down.
Engagement scoring
A composite signal based on time on page, scroll depth, and interaction. Tells you not just which campaigns drove traffic, but which drove visitors who actually engaged with the content, not just clicked and bounced.
Shareable dashboard
Send a link to your manager or team. They can check campaign performance in real time without needing a GA4 login or asking you to pull a report. Useful when you're accountable for numbers but can't be the only person who sees them.
"I don't have time to migrate my existing setup"
You don't have to migrate anything. Start using the UTM builder for new campaigns going forward; the spreadsheet stays for old campaigns. Once you see the difference in data cleanliness, you'll migrate the rest yourself. Palace runs alongside GA4 on the same site with no conflict.
"Leadership expects GA4 data"
Palace's shareable dashboard is easier for non-technical stakeholders to read than GA4. Most marketers find that once they share the Palace link with leadership, the preference shifts quickly. You don't have to ask people to accept a new tool, just send them a link.
"What if I need more as we scale?"
That's the point of Palace: it grows with you. The same platform that handles your UTM spreadsheet replacement today handles advanced funnel analysis, journey tracking, and engagement scoring as your campaigns get more sophisticated. You won't outgrow it and have to switch tools again.
"Another subscription I have to justify to finance"
Palace is free up to 100,000 events per month, permanently. Most solo marketers stay on the free tier for months. And it replaces Bitly and potentially GA4 premium tools, so the ROI case is usually a cost reduction, not a cost addition.
Most in-house marketers find Palace when they get frustrated with their UTM spreadsheet, usually when they have to present campaign attribution to leadership and can't produce a clean number. The UTM builder is the first thing to replace. The rest follows naturally.
The consent gap revelation usually comes later, when they run Palace alongside GA4 for a month and compare the traffic numbers. The delta for EU traffic is usually larger than expected. Once you see it, it's hard to keep reporting from the incomplete source.
Set up takes minutes. Your first 100k events are free.
Simple, usage-based pricing from $0.00