Product updates, privacy news, performance deep dives, and the thinking behind how we build.
Privacy law is now a marketing problem. Here's what GDPR and CCPA actually mean for your analytics setup, explained without the legal jargon.
The shift away from cookies isn't just a technical problem — it's a budget problem. Here's what's changed, what you're losing, and how to adapt.
GA4 is a powerful analytics platform. It's also genuinely hard to use, not because analytics is complicated, but because GA4 was never designed with usability as a priority.
The market for privacy-first analytics has matured. Here's an honest look at the tools worth considering and what each one is actually built for.
Plausible and Fathom are both good. But neither was built for teams, agencies, or marketers who need more than a pageview counter.
Most analytics setups are undercounting real visitors. Here's where the gaps come from, and how to know how much data you're actually missing.
A portion of what analytics tools label as 'direct' traffic isn't direct at all. Here's what's actually behind it, what you can do about it, and what you simply have to accept.
Other platforms are frustrating to use, hard to understand, and privacy-invasive. We built a better, more powerful tool that has it all.