For Digital Marketing Agencies
How much time does your team spend each month cleaning UTM data that was set up differently by whoever touched the account before? Pulling reports from GA4, formatting them for clients who can't read the interface, managing property access for people who don't remember their Google login. It adds up, and it compounds as your client roster grows.
Palace gives your agency one platform for the entire campaign loop: UTM builder with built-in link shortener, web analytics, funnels, and live client dashboards. It works for your first client the same way it works for your thirtieth. Flat pricing that doesn't scale with headcount.
100K
Free events per site, per month
∞
Client sites, flat pricing
0
Per-seat fees
5 min
New client onboarding, not an afternoon
Agency campaign tracking is a mess by default. Every client comes with a different GA4 setup, or none at all. UTM naming conventions differ across accounts because three different people built them. Monthly reporting means pulling from GA4, cleaning the data, formatting it, and presenting it in yet another format. The work is disproportionate to its value, and it scales badly as you add clients.
The consent banner problem layers on top of it. Any client with EU traffic needs a properly configured consent mechanism, and GA4 data is incomplete for every visitor who declines. You're reporting on a sample, not the full picture, and explaining that to clients is an uncomfortable conversation.
Palace solves the structural problem: one tool for building, tracking, and reporting on campaigns across your entire client portfolio. Consistent UTM naming from day one. Live dashboards clients check themselves. Cookieless tracking means complete data with no consent configuration on every new account.
UTM builder with consistent naming
Build campaign links inside Palace. No more inherited UTM chaos from a previous account manager. Every link follows the same structure, every client's data stays clean.
Built-in link shortener
Create clean tracking URLs for any client campaign without switching to a separate tool. One less subscription across your whole portfolio, and UTM parameters that survive every redirect.
Shareable live dashboards
Every client gets a dashboard link they can bookmark. Real-time data, no login required. Clients check their own numbers, so you stop being the middleman for basic traffic questions and monthly report requests.
Unlimited client sites, flat pricing
No per-site fees, no per-seat charges. Add clients without watching your tool costs scale. Pricing is based on usage, not headcount, so it stays predictable as you grow.
GDPR-compliant by default
Cookieless and EU-hosted. No consent banner required on any client site, so there's no compliance conversation with every onboarding and no missing data from visitors who decline.
User journeys and funnel tracking
Show clients not just how many people visited, but what they did: which pages they moved through, where they dropped off, and which campaigns are actually driving conversions.
"Clients expect GA4"
Clients expect to know their traffic and campaign numbers, and they don't actually care which tool produces them. A shareable dashboard that updates in real time and doesn't require a Google login is a better client experience than GA4, not a worse one. Most clients who see it prefer it.
"We'd have to migrate existing clients"
You don't. Start Palace on new clients where there's no existing setup to work around. The free tier covers sites under 100k events per month, so there's no cost to testing on a few accounts. Existing clients stay on GA4 until you're in the account anyway.
"Does it have the attribution data we need?"
For traffic attribution, UTM campaign tracking, funnel measurement, and client reporting: yes. If a client is running large-scale Google Ads campaigns directly integrated with GA4 for Smart Bidding, that dependency is harder to replace. For the majority of agency clients, Palace covers the full reporting picture and adds the UTM builder and link shortener on top.
"Is this GDPR-safe to recommend to clients?"
Yes. Cookieless, EU-hosted, no personal data collected, no consent banner required. It's more defensible than GA4, which has been ruled non-compliant in several EU countries due to US data transfer concerns.
Most agencies start on one new client, usually one where there's no existing GA4 setup to work around. The UTM builder is the first thing that sticks: consistent naming from day one means no cleanup later. The shareable dashboard is the moment that sells it internally: someone shares it with a client, the client bookmarks it, and the weekly "how's the traffic?" email stops arriving.
From there it spreads across the portfolio as Palace gets embedded in campaign and reporting workflows. The switching cost grows over time, which is also what makes Palace sticky for agencies once adopted.
Set up takes minutes. Your first 100k events are free.
Simple, usage-based pricing from $0.00