Welcome to Palace

Welcome to Palace

Meta·Mar 30, 2026

Your new web analytics+ app

Palace was created as an alternative to companies like Google Analytics, whose apps are privacy-invasive, unintuitive, and less than nice to look at. We built a better, more powerful tool that has it all, and leaves you feeling confident in making decisions.

Behind the Brand

Developed by a software engineer and marketing professional duo, Palace is a reaction to what’s currently on the marketplace for web analytics tools. We thought, “This sucks. We could do better, and everyone deserves better”, so they did.

Using tools like Google Analytics only made understanding data more difficult and pushed back timelines for making quick decisions. On top of that, they hardly offer customer support, their scripts slow down user sites, and metrics aren’t real-time.

Palace has everything you need with an elegant flair. GDPR compliant and cookie-free, no feature locks, and exceptional service.

Coming Soon

Web analytics is just the start of Palace’s offerings, moving toward product analytics, UTM tracking, and other tools to make lives easier.

In the meantime, check out our demo and try the app for yourself. There’s a 14-day free trial waiting for you after.