For E-Commerce
You're optimizing your checkout flow based on conversion data from GA4. But if a meaningful percentage of your visitors declined the cookie banner, and they did, those visitors and their sessions aren't in your funnel. The conversion rate GA4 shows you is calculated on an incomplete denominator.
In practice, that means your actual conversion rate is lower than GA4 reports. Your best-performing traffic source might look better than it is. The drop-off point in your checkout you've been trying to fix might not be where you think it is. Palace is cookieless, so every visitor is measured with no consent banner required.
20–35%
Visitors lost to consent declines in EU
0
Cookie banners required
Real-time
Funnel data, no delays
100K
Free events per month, forever
Banner decline rates vary by region and implementation, but 20–35% is typical in EU markets. For a store doing meaningful volume from Europe or from privacy-conscious audiences, that's a significant share of traffic disappearing from analytics entirely.
The effect compounds at the bottom of the funnel. If a visitor browses, adds to cart, and buys, but declined your consent banner, that entire journey is invisible to GA4. Your cart abandonment rate looks higher than it is. Your conversion rate looks lower. Your cost-per-acquisition looks higher. Every metric downstream of the consent decision is affected.
GA4's Consent Mode attempts to model the missing traffic using probabilistic methods, but you can't optimize a checkout flow against statistical estimates. You need measured data.
Full funnel visibility
Define a conversion funnel from landing page through product view, add to cart, and checkout. See actual drop-off rates at each step to diagnose whether your abandonment problem lives at the product page, the cart, or the payment step.
Custom event tracking
Track any action that matters: product views, add-to-cart events, coupon applications, checkout steps, purchase completions. Events fire with a simple JS call and show up in the dashboard immediately.
Traffic source attribution
See which channels are driving buyers, not just visitors. UTM parameters are tracked automatically. Filter funnel data by source to see whether paid traffic converts differently than organic or email.
Real-time dashboard
See live visitor counts, active pages, and traffic sources as they happen. Useful during a sale, product launch, or flash promotion where you want to see the response in real time.
Referral quality
See which referring sites send visitors who actually convert, not just which sites send volume. An affiliate that drives 50 buyers is more valuable than one that drives 500 who bounce.
No consent banner required
Cookieless tracking means complete data across all markets. No compliance configuration, no missing EU visitors, no Consent Mode modeling to second-guess.
Palace isn't a replacement for your e-commerce platform's built-in reporting. Shopify, WooCommerce, and similar platforms track order data natively and that integration is worth keeping. Palace sits at the analytics layer, tracking visitor behavior, traffic sources, and funnel movement in a way that's independent of your platform's first-party order data.
Your platform tells you what people bought. Palace tells you how they got there and where they dropped off on the way. For stores running campaigns, the built-in UTM builder and link shortener also replace Bitly and UTM spreadsheets that most e-commerce marketers maintain separately. The two complement each other, and Palace runs alongside GA4 on the same site with no conflict if you need both.
"We're already set up with GA4 and it's working"
Add Palace as a parallel data source and run both for 30 days. Compare the funnel numbers for EU traffic specifically. If the numbers diverge materially, you have a concrete picture of how much the consent gap is affecting your reporting.
"We use GA4 for Google Ads conversion tracking"
The GA4 → Google Ads integration for bidding is hard to replace, and Palace doesn't replicate it. If your Ads bidding relies on GA4 conversion import, keep GA4 for that. Palace fills the gaps in your behavioral and funnel data that GA4's consent architecture creates.
"Do we need a developer to set this up?"
For basic tracking, no: it's a script tag in your theme header. For custom event tracking like add-to-cart and purchase, you'll need a few JS calls in your theme or via a tag manager. Typically a 30–60 minute task for anyone comfortable with your platform's template system.
"Is it GDPR compliant for EU customers?"
Yes. Palace collects no personal data, uses no cookies, and requires no consent banner. It's more defensible for EU traffic than GA4, which has been ruled non-compliant in several EU countries due to US data transfer concerns.
The clearest signal that Palace is worth adding is the first time you see the funnel with complete data. Most stores that run Palace alongside GA4 for a month find that their GA4 funnel drop-off rates were being distorted by the missing consent-declined visitors, often at the product page level, where EU visitors browsing without consent skewed the apparent drop-off higher than it actually was.
That's not a small correction. It changes which part of the funnel you prioritize fixing, and what you report as your actual conversion rate.
Set up takes minutes. Your first 100k events are free.
Simple, usage-based pricing from $0.00