For Freelance Developers
The analytics conversation with a client shouldn't be your problem. You're there to build the site, not to explain what a GA4 data stream is, configure a cookie consent mechanism, or give someone a login they'll forget in three days.
Palace gives every client a shareable dashboard link: live traffic, top pages, referrers, UTM campaigns, that they can bookmark and check whenever they want, without any account. Free up to 100,000 events per site, which covers most client projects with nothing to pay.
100K
Free events per site, per month
∞
Client sites under one account
0
Cookie banners to configure
5 min
From script tag to live data
GA4 requires a Google account, a property, a data stream, and for any client with EU visitors, a consent banner. You can configure all of it. But then you have to grant the client access, explain what they're looking at, and field questions about why "sessions" and "users" don't match their intuitions. That's an afternoon of work that didn't exist five years ago.
Multiply that across 10 client sites and it's a recurring tax on every project: setup overhead, client hand-holding, and a data gap every time a visitor clicks decline on the consent banner.
With Palace, the handoff is a link. The client bookmarks it. They see their traffic. They don't ask you how to log in. That's the whole story.
Shareable dashboard, no login
Send your client a link at project handoff. They can check their traffic whenever they want without creating an account, asking you for access, or knowing what GA4 is. It just works.
Free for most client sites, permanently
Free up to 100,000 events per month, not a trial, not a 14-day window. Most client sites never exceed this. You're not adding a line item to a project budget.
No GDPR conversation on every project
Cookieless by design, so no consent banner required, no compliance configuration, no explaining EU data law to a client who just wants to know if people are visiting their site.
One account for your whole portfolio
Add unlimited client sites under one account. No per-site fees. When you finish a project, the dashboard link stays live and the client owns access to their own data.
Looks professional on delivery
Handing over a clean, branded live dashboard feels like a premium deliverable. It's a better client experience than saying 'I've added you as a viewer in Google Analytics.'
Real-time, useful at launch
When a site goes live, you and the client can watch the first visitors arrive in real time. It's a satisfying moment and it builds confidence in the data immediately.
"My clients ask for GA4 specifically"
Most clients ask for 'analytics' and say GA4 because it's the only name they know. What they actually want is to see their traffic numbers without having to ask you. Palace answers that better: a shareable link is a more useful deliverable than a GA4 property they can't read.
"What if a client wants to see more data later?"
Palace covers everything a typical client site needs: traffic sources, top pages, referrers, real-time visitors, UTM campaigns. For the rare client running large Google Ads campaigns directly integrated with GA4 bidding, that's a specific dependency worth keeping. But that's a small minority of most freelance portfolios.
"I don't want to migrate sites I've already built"
You don't have to. Install Palace on new projects going forward. Existing sites stay on GA4 until you're in the code again, or indefinitely if the client doesn't ask.
"Will this still be around in two years?"
Palace is built on a sustainable usage-based pricing model, not VC-funded growth at any cost. The free tier is designed to be permanent: it's the product, not a funnel.
Most freelancers install Palace on one new client project, hand over the dashboard link at launch, and don't think about it again. Six months later the client emails to say they've been checking it every week. That's when it becomes the default for every project going forward.
The pitch to the next client writes itself: here's a live link to your site's traffic. You can check it any time. No login required.
Set up takes minutes. Your first 100k events are free.
Simple, usage-based pricing from $0.00