For Performance Marketing Agencies
You're generating hundreds of UTM links a month across multiple clients. Half of them are built differently because three people touch them. The data gets into GA4, but getting it out cleanly for a report means cleaning and restructuring every single time. That's the operational cost of a fragmented campaign stack, and it compounds as your client portfolio grows.
Palace centralises the entire paid media workflow: UTM builder, built-in link shortener, cookieless attribution, funnel tracking, and client-shareable dashboards. Run it alongside GA4 today. Replace it when you're ready.
20–40%
Consent banner decline rate in EU markets
0
Conversions lost to cookie consent
∞
Client sites, flat pricing
30 days
To see the consent gap vs GA4
Performance agencies typically run three separate tools for what should be one workflow: a UTM builder or spreadsheet, a link shortening tool like Bitly or Rebrandly, and GA4 or another analytics platform for attribution. Each one works in isolation. Together they create a system where UTM naming inconsistencies between team members corrupt your attribution data, and monthly reporting requires manual cleanup every time.
The consent banner problem compounds the data quality issue. In EU markets, banner decline rates run 20–40%. Every declined visitor disappears from GA4: their clicks, their sessions, their conversions. For a performance agency reporting CPA or ROAS, that's not a rounding error. It's a structural problem in your measurement layer that makes your numbers less reliable and your optimization less effective.
Palace addresses both: a centralised platform that eliminates the fragmented UTM workflow, and cookieless tracking that measures every visitor regardless of privacy preferences. Clean data in, clean data out.
Centralised UTM builder
Build all campaign links inside Palace instead of a spreadsheet or scattered ad-platform forms. One place for the whole team to create and track UTM links, with every campaign's data organised alongside its performance, so there's no cleanup before reporting.
Built-in link shortener
Create clean tracking URLs directly in Palace, with no Bitly, no Rebrandly, no separate subscription. UTM parameters survive the redirect and work cleanly across every ad platform. One less tool, one fewer context switch.
Complete conversion data, no consent gaps
Cookieless tracking means every visitor is measured regardless of privacy preferences. Your conversion counts, CPA calculations, and ROAS figures are based on actual measured data, not GA4's statistical estimates for declined visitors.
Funnel tracking per client
Define conversion funnels for each client, from ad click through landing page, consideration pages, and checkout. See where paid traffic drops off versus organic, with complete data at every step.
Parallel operation with GA4
Run Palace alongside GA4 on any client site with just two script tags and no conflict. Use Palace as your source of truth for complete attribution data while maintaining GA4 for Google Ads bidding integration where required.
Unlimited client sites, flat pricing
No per-site or per-seat fees. Tool costs don't scale as you add clients or grow your team, so pricing stays predictable regardless of portfolio size.
"We need GA4 for Google Ads bidding"
The GA4 to Google Ads conversion import for automated bidding is a hard dependency Palace doesn't replace. If your clients' Smart Bidding strategies rely on GA4 conversion signals, keep GA4 for that. Palace runs alongside it and fills the measurement gap: you get complete conversion data from Palace while GA4 handles the Ads integration.
"Our UTM naming is already a mess across clients"
Building new campaigns in Palace's UTM builder gives the whole team one place to create links instead of a spreadsheet or scattered ad-platform forms, which is usually where the inconsistency creeps in. Historical data stays wherever it is, but going forward, every new link is built and tracked in the same place.
"Can we trust cookieless attribution for client reporting?"
Palace's cookieless attribution is more complete than GA4's consent-gated attribution for total conversion counts. For last-click channel attribution it's comparable. The argument to clients is straightforward: this tool counts conversions GA4 misses, which means your reported CPA is more accurate, not less.
"Our clients are already invested in GA4"
Palace doesn't require replacing GA4. The typical entry point is adding it as a parallel data source on one client, replacing the UTM spreadsheet and Bitly for that account, and comparing the attribution numbers over 30 days. Most agencies find the UTM consolidation alone is worth it before they get to the attribution data.
The clearest way to make the case for Palace to a client is to show them two things: the UTM data that was getting lost to naming inconsistencies, and the conversion gap from consent declines. Run both tools in parallel on one campaign for a month and pull the numbers side by side.
For a performance agency, that's a meaningful conversation to have: not "we switched analytics tools" but "we fixed the measurement layer in your existing campaigns and found conversions you weren't counting." That's a client retention argument as much as a product one.
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